The Strand Gallery is managed and run by artists. They know what artists need when it comes to building a relationship of trust with their representatives. They know the long hours of work that go into producing paintings, sculpture and works on paper. They appreciate the need to be appropriately rewarded for the effort that has been invested in the exhibits.

The Gallery is a is a commercial enterprise and is supported by an extensive promotional budget that ensures year round awareness in a community which is very supportive of visual arts and associated events. The Gallery is aiming to showcase quality and respected work from established artists and to provide opportunities for emerging and mid-career artists.